Business Model Evaluation
A stress test of how your business creates, captures, and defends value, and the redesigns worth pursuing.
A business model is a set of economic claims: about willingness to pay, cost to serve, and durability of advantage. We make those claims explicit, test them against your data, and quantify which redesigns, pricing, packaging, channel, asset intensity, change the trajectory.
Who this is for
Founders and boards questioning whether the current model scales, defends, or deserves more capital.
How the work is done
Map the model
Value creation, capture, and delivery mapped end-to-end; revenue and cost drivers identified per segment. The output is a quantified model map, not a canvas poster.
Stress the economics
Unit-economics decomposition (contribution by segment/product), operating leverage analysis, and margin bridges. Where demand response matters we estimate elasticities from your own pricing and promotion history before trusting benchmarks.
Test durability
Advantage is assessed against a moat taxonomy, network effects, switching costs, scale economies, brand, regulatory position, each with observable evidence and leading indicators of erosion rather than assertion.
Redesign and quantify
2–3 model variants (pricing structure, packaging, make-vs-buy, asset-light shifts) modeled with sensitivity analysis, migration risks, and a recommendation sequenced by expected value and reversibility.
Methods and models we draw on
- Unit-economics decomposition
- Operating leverage & margin bridges
- Elasticity estimation
- Moat taxonomy & durability testing
- Switching-cost economics
- Scenario & sensitivity modeling
Methods are chosen for the problem, not the brochure, expect a subset of these, applied properly, plus whatever the evidence demands.
The decision this enables
A clear verdict on the model, defend, redesign, or retire, with numbers attached.